I’m so excited to welcome a post from Carrie Smith today! Carrie was the person who inspired me to pursue blogging full time. She is an awesome writer and a huge inspiration to tons of aspiring entrepreneurs out there. I hope you enjoy her post today!
As a freelance writer I often face a lot of competition — from very smart and talented freelancers.
Are you in a similar position?
In order to make our services more valuable, and stand out from the crowd, we have to think more creatively about what we offer.
What’s the best way to do that? Create add-on services to your portfolio that are in the same vein of what you already offer. Here are four simple strategies you can start implementing today.
1. Update Your Current Skills Based on Popular Requests
As solopreneurs, we often see lots of requests for help in and outside of our current skillset. However, we do come across clients who ask for other related services on a frequent basis.
Think about a freelance designer who not only has to work with Photoshop, but also has to create ebook covers and designs for product launches. They probably even have to know the technical aspects of a squeeze pages as well as the design layout.
Take a minute to ponder what the most popular type of requests that land in your inbox and consider adding them to your list of services. If you have a lot of clients inquiring about the same type of thing, you could pull in some additional money by updating your skills and expanding your portfolio.
2. Take Online Courses or Classes
It’s important to stay on top of industry changes and increase your skills by getting certifications related to your field of expertise.
When potential clients see that you invest time (and a little bit of money) to increasing your knowledge and staying up-to-date, they’ll be much more likely to work with you. And often pay the higher price tag associated with that.
This is also a smart way to set yourself apart from the vast freelancing community, which gives you a better chance of landing more jobs and higher-paying clients.
3. Offer Unique or Out-of-the Box Services
What are some of the main services you could offer right now? Besides looking over your most popular requests, there are quite a few al a carte, add-on services you can offer too.
As a freelance writer, for example, you can offer some editing services, research or SEO help, or even more out-of-the box ideas like newsletter writing and scheduling.
The point is to make yourself and your skills more valuable by offering unique services that not everyone is doing, so you can ultimately charge more money, while becoming the go-to resource.
4. Add Rare Services to Your Portfolio
You never know what your clients will need in addition to the services you already offer. Why not add your rarest or most unique skills to your portfolio?
For example, I have a knack for having a ton of ideas for blog posts and ebook topics; I just don’t always have time to write them. An unusual service that I offer (I call it Content Idea Generation) is coming up with ideas and placements for guest posts and product campaigns for other bloggers and businesses.
They can then hire other writers, or even me, to write those topics weeks or months in advance. This is a key strategy for new websites or product launches.
Not every client will be interested in this, but some of them might if they’re offered the chance. And many of them will be willing to pay a bit more for the added value you provide.
What’s one add-on service you can start highlighting to make your portfolio stand out?
Carrie Smith is a solopreneur on a mission to help solo business owners tackle their big, hairy financial mountain. In May 2013 she quit her full-time accounting job to pursue entrepreneurship and blogging. You can download her free guide or find more of her writing on CarefulCents.com, then connect with her on Twitter @carefulcents.